Chapter One... Getting Started
As in anything in life...to be successful you have to be focused.
So let's take a minute to focus on our goal.
The goal of web site promotion is very simple and straightforward. That goal is to drive more targeted traffic to your web site.
What do I mean by targeted? By targeted I mean, people that are interested in whatever your web site is selling.
If you have a web site about dogs, bringing 100,000 CAT lovers to your site would be completely useless.
A targeted visitor for a dog site would be a dog lover, dog owner, dog enthusiast etc.
So before you begin any web promotion, take a moment to sit down and map out exactly who your target audience is.
Get out a sheet of paper and make a list of the type of people you would like to come to your web site. This is one of the single most important steps to effective web site promotion.
Web promotion is fairly easy once you determine who your target audience is.
Ok, now you have a list of your target audience. The only thing left to do is find those people and get them to come to your web site! Nooooo problem.
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